What does the word sustainability mean for you? This is what was behind the Sustainability to the Dictionary project.
An initiative that we created and lead from Quiero and our friends of Love Publicidad and that was enlisted with the help of Comunícate, Globo Digital, Garsía, Estamos en ello, Vividum, Emisión cero and, above all, the help of all the people who wanted to participate by contributing their definitions of the word. More than 500; 500 meanings for a word that can only make sense with the help and involvement of all.
That was our real goal when starting this project: define among all something that should define us all. In any case, SAR, that received our initiative, did not include the word in the dictionary, because of the logic of the times.