ESIC: Business & Marketing school
Why:
To help the marketing, innovation and CSR departments enter the world of sustainable innovation by creating a worthwhile concept of innovation for each company attending.
What:
Blue Pills for exploration purposes.
How:
With the participation of Telefónica, BBVA, Pascual, OCU, Ecodes, Mahou, Fundacion Entorno, Daemon Quest.
By working with well renowned, successful professionals from the sustainability field, such as Sol Meliá and Ashoka, in conjunction with external coaches and creators.